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Cases

We have worked with some brilliant companies.

‘Winning with Shoppers in the Home Care Category’

unilever-logoWe developed Unilever’s Global Macro Category Strategy for Home Care.  This is the point of view that Unilever take to retailers outlining how to win with shoppers in store.  This has underpinned a number of collaboration projects with key retailers around the world.

‘Designing & Deploying POS for Maximum Shopper Effectiveness’

SabMillarWe developed a POS Assessment Tool to help review current POS activities and direct future activities in both the on and off trade.  This has been used across markets and for key brands.  We recently used this to optimise the Peroni Global POS toolkit.

‘Convenient Food Growth Strategy’

waitroseWe worked with a cross functional team (Insight, Brand, Store Development, Commercial) to deliver a Convenient Food Vision and Growth Strategy.

‘Designing Packaging for Maximum Stand Out and Clarity in Store’

mondelez-internationalWe used our Packaging Assessment approach to give Mondelez a clear point of view on how to improve the stand out and clarity of their packaging and a Tool that they can use ongoing to review existing packs and direct new pack designs.

‘Promoting with Purpose’

FMCGTextWe helped a leading FMCG company develop a promotional strategy to support and drive the category growth model in a strategically important category.  We identified the things to do to drive the right shopper behaviour in the category and get key retailers to buy into the strategy.

‘Getting the most out of Insight’

post-officeWe worked with the Head of Insight, to recommend to the Chief Marketing & Commercial Officer what to do, to maximise advantage through Insight capability.

‘Exotic Fruit Category Strategy’

wealmoorWe worked with the team to identify a Growth Strategy  and the ‘Big Bets’ for Exotic Fruit in the UK, and shared it with their top 3 Retail customers.

‘Winning with Shoppers in E-Commerce’

unilever-logoWe developed the shopper inputs to Unilever’s Global E-Commerce Strategy.  We then translated these into guidelines for specific markets (e.g. UK, China), key models (e.g. Grocery, Pure Play, Drug) and key categories (Food, Personal Care, Home Care).

‘Growth Strategy – Identifying Innovation Big Bets’

logo-moy-parkWe worked with the Board, Marketing and Innovation teams to develop a Growth Strategy.  Identifying the Innovation Big Bets – innovation territories on which to focus investment and effort.  We are currently supporting the delivery of a compelling Category Strategy .