We help a lot of companies with Insight Led Growth Strategies – Category, Channel, Brand & Innovation strategies. We’ve learnt a lot about what works, what does not work, and why.
We think a good Growth Strategy….
- Is a simple, clear articulation of how to grow.
- Is clear about what consumer and shopper behaviour you are trying to drive.
- Is clear about how you are going to drive it.
- Is written in a simple and memorable style.
The Insight Traction Approach:
We have tried and tested processes for Category, Channel, Innovation & Brand Growth Strategies.
A Growth Strategy written by us…
- Has less information – focused on the most relevant insight.
- Limits the number of actions – focused on the most important things to do.
- Uses simple language – that people understand and can remember.
- Is specific – on the consumer and shopper behaviour you are trying to drive and how to drive it.
- Is objective – first, how the category grows, then how brands grow within that.
- Expertise & Experience – with backgrounds in shopper and consumer insight, spanning both FMCG and Retailers, we have delivered many Category, Channel, Brand & Innovation Strategies, for the likes of Unilever, Mondelez, Danone, Premier Foods, J&J, Pukka Pies & many more.
- Partnership & Collaboration – we work with you and your stakeholders throughout the process, making sure that everyone is bought into the final output so it can be successfully landed.
To read some of our case studies click here.
If you’d like to know more about our approach to Category Strategies, Channel Strategies or any other Growth Strategies please call or email any of us.
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