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    We are an FMCG Strategy Consultancy

    We help companies win with shoppers & retailers
    Our Latest Blog...
    Winning the Value Battle

    Winning the Value Battle

    Let’s start with two scenarios… Scenario 1: Which do you choose? Get £900 for sure OR have a 90% chance to get £1,000 (10% chance you get...
    Our Latest Grocer Article...
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    What we can learn from Aldi and Lidl...

    The growth of Aldi and Lidl has been the single most important dynamic in the grocery industry in the last ten years.  If you thought this narrative had all but played out, when Aldi and Lidl both lost share during the lockdowns, you need to think again.  Click here to read more....

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