Insight Traction
LIONS
IN STORE COMMUNICATION
AWARDS
For simple, clear & effective shopper communication in store.
And the In Store Communication Award for
Disruptive Messaging goes to…
The Creators.
Admittedly not for the faint hearted, but you get that they're about quality.
And the In Store Communication Award for
Distinctive Tone of Voice goes to…
innocent.
Simple language. Quirky humour. Recognisably innocent
And the In Store Communication Award for
Simple Education goes to…
Colgate.
What you should do (replace every 3 months). Why you should do it (prevents bacteria build up).
And the In Store Communication Award for
Framing Value goes to…
Harry's.
Leading with the cartridge price (low) not the headline price (higher).
And the In Store Communication Award for
Benefit Led Messaging goes to…
Actimel.
Leading with the headline that's just two simple words.
