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Insight Traction

LIONS

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IN STORE COMMUNICATION

AWARDS

For simple, clear & effective shopper communication in store.

And the In Store Communication Award for

Disruptive Messaging goes to…

The Creators.

Admittedly not for the faint hearted, but you get that they're about quality.

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And the In Store Communication Award for

Distinctive Tone of Voice goes to…

innocent.

Simple language. Quirky humour. Recognisably innocent

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And the In Store Communication Award for

Simple Education goes to…

Colgate.

What you should do (replace every 3 months). Why you should do it (prevents bacteria build up).

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And the In Store Communication Award for

Framing Value goes to…

Harry's.

Leading with the cartridge price (low) not the headline price (higher).

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And the In Store Communication Award for

Benefit Led Messaging goes to…

Actimel.

Leading with the headline that's just two simple words.

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Click below to explore more of the winners...
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