Insight Traction
LIONS
OUT OF STORE COMMUNICATION
AWARDS
For simple, clear & effective shopper communication out of store.
And the Out of Store Communication Award for
Distinctive Style goes to…
Red Bull.
You could take the Red Bull can off and you'd still know it was a Red Bull ad, right?
And the Out of Store Communication Award for
Instantly Recognisable Branding goes to…
Cadbury's.
No logo. No brand name. Definitely Cadbury's.
And the Out of Store Communication Award for
Directing Behaviour goes to…
Twinings.
Where do you find it? In the Tea aisle. Pretty important for a less familiar concept (cold tea).
And the Out of Store Communication Award for
Simplicity with Personality goes to…
Carlsberg.
Beautifully simple design. Entertaining yet powerful message.
And the Out of Store Communication Award for
Design Simplicity goes to…
Subway.
One image. One recognisable (part!) logo. One hashtag. That's it.
