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Insight Traction

LIONS

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SHELF READY PACKAGING AWARDS

For simple, clear & effective SRP.

And the SRP Award for

Directing Shopper Behaviour goes to…

Cif.

Telling shoppers what it is for and what to do.

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And the SRP Award for

Giving Shoppers a Reason to Pay More goes to…

Comfort.

You know that perfume smells great. So you know why you are paying more.

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And the SRP Award for

Framing the Choice Effectively goes to…

Heinz.

Do you buy the cheaper Discounter brand or Heinz. It has to be Heinz, right?

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And the SRP Award for

Bringing Your Brand to Life goes to…

Jolly Hog.

Your know who you are buying from. Just 3 (pretty posh?) brothers - Josh, Olly & Max.

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And the SRP Award for

Disruptive Messaging goes to…

Branston.

Language lovers out there will love this play on words.

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Click below to explore more of the winners...
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