IT Lions SRP | Insight Traction

For simple, clear & effective SRP.

And the SRP Award for

Directing Shopper Behaviour goes to…

Cif.

Telling shoppers what it is for and what to do.

And the SRP Award for

Giving Shoppers a Reason to Pay More goes to…

Comfort.

You know that perfume smells great. So you know why you are paying more.

And the SRP Award for

Framing the Choice Effectively goes to…

Heinz.

Do you buy the cheaper Discounter brand or Heinz. It has to be Heinz, right?

And the SRP Award for

Bringing Your Brand to Life goes to…

Jolly Hog.

Your know who you are buying from. Just 3 (pretty posh?) brothers - Josh, Olly & Max.

And the SRP Award for

Disruptive Messaging goes to…

Branston.

Language lovers out there will love this play on words.