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“Thanks and Hello…..”

Firstly we wanted to say thank you.

Most of you who are receiving this email have either worked with Insight Traction or helped us in some form since we started the company.  We really appreciate your help and support.

Secondly, now we are nearly 2 years in, we thought we had better start acting like a proper company.   You’ve said to us…’where is your website…?’, ‘can you make your presentations look slicker..?’, and perhaps worryingly, ‘what do you guys actually do…?’  And Amy who joined us in January has been whipping us into shape on all this stuff too.

So, we now have a website, we have a list of things we offer and, most importantly, we’ve changed the colour of our logo from burgundy to ‘grey and mustard yellow’.  Probably a testament to how good we have been at branding is that some of you will have had no idea that our old logo was burgundy in the first place.

So, now we are getting our act together, we wanted to start sharing some of the things we already know and some of the things we are thinking, seeing and discovering as we work across the FMCG sector and learn more and more about how to win with consumers & shoppers.

We know you are all busy and are inundated with emails from lots of different sources.  We want to avoid you having to press the delete key once more each week.  So, we will try to share only things that we think will be relevant to you, in a short and easy to digest format.  We will do this once a week on a Friday afternoon.

If you like what we have to say, tell us and tell your colleagues (who can click on the link below and add themselves to the list). If you don’t, tell us (try to be polite…) and we will take you off the list.

In the meantime, have a great weekend.  Speak to you next week.

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