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What it takes to get great Retailer Traction...

We've supported collaboration between a variety of companies and their retailers - from Own Label Suppliers to Start Ups; from Smaller Branded  Companies to Multinationals. For any business, we think strong Retailer Engagement is based on some core principles:

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It considers both the manufacturer's and retailer's strategy. It finds the common ground between the two.

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Conversations are longer term. Strategic discussions about the path to growth and the shorter term steps to get there.

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Presentations are to the point. They tell a simple, clear & compelling story.

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They start collaborating early. Work in progress plans are shared to get input and buy in.

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They develop simple solutions. Ones that are easy to implement at scale

Our Point of View

We've written an easy, 2-minute read that tell you a bit more about our thinking on Retailer Engagement....

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Getting to Better Selling Stories

How to develop clear & compelling stories that pay enough attention to the "story" and don't just focus on the "selling".

To find out more about the other 3 main areas we work in, please click on the relevant button below:

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